How Digital Marketing Can Help Your Business Flourish Published 12 minutes ago
Digital marketing is the use of digital media to market products to desired customers. It uses several methods and channels that enable a company or an organisation to market their products. Websites like Amazon, Flipkart and Myntra are selling various products on their sites. It is so easy to access them that people don't even have to go out of their houses, and the desired product can be delivered to them. It is thus important that a particular product reaches the right audience. For this, digital marketing tools are quite helpful. Digital marketing is a widely accepted procedure that is used by most businesses to generate sales for their products. Let's look at how this marketing process helps businesses grow.
Understanding the growth of the business
There's no specific category for digital marketing. It can be beneficial for every type of business in the market and can bring in growth for them. It is very important to understand the growth of the business. To understand that, one has to set a target at the beginning of the business. If the sales of the business are meeting the target, then the business is showing signs of growth, and even better profits can be earned as well.
How can digital marketing help?
Through digital marketing, one can understand the current trends in the market. This can help boost their reach among customers. By analysing the new trends, it will be easier for business owners to understand what changes they have to make in their businesses to achieve the desired growth. It also helps in connecting directly with the customers and can easily know about their choices. This will allow the business owners to make changes to their strategy to boost their growth.
Digital marketing attracts customers
It is very important for customers to like the product that entices them to buy it. Through digital marketing, one can give offers and discounts based on trends that will attract customers to the products.
Can You Guess The Only Indian Hotel In The World's Top 50
Oberoi Hotels revealed that The Oberoi Amarvilas in Agra has been awarded the 45th rank in the World's Top 50 Hotels for 2023. This list was announced in London and comprises hotels from locations across the globe. The list is dominated by hotels in Europe and Asia. Hence the inclusion of The Oberoi Amarvilas, Agra is indeed prestigious for India.
The Oberoi Amarvilas is known as one of India's finest hotels. What makes it extraordinary is it is just 600 metres away from one of the seven wonders of the world- the Taj Mahal. Adding to this is the panoramic view of this UNESCO heritage site from the windows of its rooms and suites just adds to the charm of the hotel and makes the stay more magical.
According to Money Control, Arjun Oberoi, the Executive Chairman of the Oberoi Group felt honoured. He said, “We are honoured to be the sole representative of India on The World's 50 Best Hotels 2023 list. This recognition reflects our relentless pursuit of perfection, the dedication of our team and the timeless allure of The Oberoi Amarvilas, Agra," he said.
Vikram Oberoi, CEO and MD of the Oberoi Group shared his happiness as well. He shared that the team is delighted to be included in the inaugural listing of the World's 50 Best Hotels 2023. On this occasion, he remembered the founder Rai Bahadur MS Oberoi and the former Chairman and mentor PRS Oberoi and their belief that it is the colleagues who are the most valuable asset.
Passalacqua located close to Lake Como in Italy ranks first as the best hotel in the world. It is an 18th-century villa hotel and was the former home of composer Vincenzo Bellini. Reportedly, this is the first time that the 50 Best organisation has ranked hotels. It usually ranks the World's 50 Best Restaurants and the World's 50 Best Bars for many years.
These rankings in the list are completely based on nominations by 580 anonymous voters who are travel journalists, hoteliers and luxury travellers across the world.
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When Thalapathy Vijay Encouraged Atlee To Give His Life To Jawan Published 23 minutes ago
Atlee is currently riding high on the success of the Bollywood blockbuster Jawan, starring Shah Rukh Khan and Nayanthara in the lead roles. While the director is well known for his collaborations with South Indian superstar Thalapathy Vijay, he recently opened up about the actor's reaction to him working with King Khan. In an interview with Hindustan Times, the filmmaker shared that the opportunity to work with SRK was like a dream come true moment for him. Atlee shared that initially, even the Master star couldn't believe him, but later, he encouraged the director to pour his heart and soul into the project.
The filmmaker recalled, “When Shah Rukh sir asked me to make a film with him, it was like a lifetime opportunity for any director. I was very happy, I said yes. Then I went to Vijay sir and told him. He said, ‘Are you serious? He came to you?' I said he did. He said, ‘Give your life to it'.”
“I learnt a lot from Khan sir, by being patient, getting everything right, taking the film to the next level. Shah Rukh sir has taught me to raise the bar. My next film will have even better energy and we'll make something bigger than Jawan,” Atlee added.
Further, the director mentioned that initially, he thought of creating a typical romantic film with SRK. However, the superstar expressed his desire to be a part of a project that fit Atlee's unique style and vision. He wanted to explore something different that he hadn't attempted before. This pushed the filmmaker to create a new concept and storyline that would align with his own creative world.
Meanwhile, in an earlier interview with Siddharth Kannan, the Bigil director spoke about the potential collaboration between, Thalapathy Vijay and Shah Rukh Khan and shared that both actors had expressed genuine interest in working together on a project. Initially, Atlee thought they might be saying this as a birthday gift to him. However, the following day, Vijay confirmed his commitment to the project, while Khan, who was present during this conversation, also shared his eagerness to collaborate and asked if they were serious about making a film together.
Jawan is continuing its remarkable run at the global box office, having recently crossed the milestone of Rs 800 Crore in worldwide earnings. In India, the action-packed drama is rapidly approaching the Rs 700 Crore mark, while its overseas collection has collected Rs 295 Crore.
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Humanity Still Exists
A stranded mako shark that washed ashore on Pensacola Beach in Florida received help from a group of brave Samaritans. Footage of the incident circulating on social media has restored faith in humanity by winning over multiple hearts. According to a report by the Independent, the rescue video was captured by beachgoer Tina Fey on Facebook. She was accompanied by her husband Josh when the stranded marine creature caught the attention of surrounding beachgoers. Josh along with three other men jumped into action to save the helpless fish stuck on the shore. The video opens to show a group working in sync to push the gigantic creature back into the water.
“Babe, look at them freaking teeth," Tina yells while capturing the moment seemingly asking her husband to stay alert. The marine being doesn't react initially but at one point it begins to thrash water around by moving its tail and fangs. The group understands the fish's discomfort and leaves it alone for a brief moment. “Babe, it's too dangerous, don't be doing that," Tina frantically advises her husband to be careful again. Once the men are sure it's safe to resume their rescue mission they begin to drag the shark into the water again. Almost the entire group works during the pulling process, but toward the end, most of them move behind leaving only one to direct the shark's way.
The footage ends with the fish completely submerged in water and moving away from the shore as other beachgoers begin to applaud the brave Samaritans for their quick effort. Take a look at the video here:
The shark rescuers have been bombarded with an abundance of praise and appreciation on social media. Reacting to the clip, a user said, “Acts like these are very important for environmental conservation and animal safety."
Another wrote, “Total respect. Thank you, shark savers."
One more agreed, “What brave souls they are. Wow! That beast is very strong."
Meanwhile, a user simply noted, “Humanity still exists."
According to the Independent, Tina Fey revealed the shark appeared when they were casually swimming near the shore. “It just showed up while we were swimming. I just so happened to be right in front of us. We took action to get him back in the water since the wildlife people and lifeguards told us there was nothing they could do! So, we did our best to try to save him," she reportedly captioned the footage while sharing it on Facebook. It is suggested that Tina and her husband had taken a trip to the beach in Texas to celebrate their wedding anniversary.
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Ex-Indian Cricketer Virender Sehwag Calls Out Investment Firm
Investing in the stock market has become quite popular now. Many people are now actively taking part in trading. From young students to homemakers, people are now actively engaging in trading to generate a passive source of income. But it is important to note that, as much as it is beneficial, it also involves a lot of risks. There are times when the market goes down and the money is lost. Apart from that, there have also been various scammers who work as brokers. Even celebrities have lost their money while getting trapped in these scams. Now, former Indian cricketer Virender Sehwag has also expressed himself on social media about the scams of the stock market.
Virender Sehwag has always been in the limelight for his hilarious tweets and controversial opinions. Recently, the former Indian cricketer hit the spotlight while replying to X channel account holder @ViaWealthy. He commented on a tweet posted by the account and called them out for being fraudulent and scamming people with their money.
@ViaWealthy, which is a SEBI-registered wealthy advisory firm, posted, “20 hazaar se dar nai lagtaa saab. T shirts se lagta hai. A 2008 victim." In response to this tweet, Virender Sehwag called them out and wrote, “Tumhaare jaise bhagode choron se lagta hai, who for a commission buy pump and dump shares in clients account with malafide intentions in a proper understanding with the promoter. You have scammed many innocents, and your game is over."
After Virender Sehwag's comment, many people on the microblogging platform had a series of reactions. Currently, the post has been deleted by the account.
But this was not the only time that the former star cricketer had called out the wealth-advising company on social media. Earlier in February 2022, he tweeted about Pritam Deuskar, owner of Wealthy Via, and called him a fraud. He also wrote that he is part of a syndicated network, has duped several innocent retail investors, and has even stopped answering investor calls. He even mentioned that if the money is not returned to the investors, legal action will be taken against him.
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This smallcap agrochemical stock more than doubles in one year
Agrochemical and pesticides company Kilpest India Ltd has given substantial return to its investors in the last one year. The smallcap stock has more than doubled investors' wealth in the last one year.
The investors who had invested Rs 1 lakh in the leading agrochemicals company have turned millionaires in just 8 years.
Kilpest India shares are under focus after global brokerage Nuvama recommended a ‘buy' rating on the agrochemical and pesticides on healthy growth potential in the molecular diagnostics business.
The brokerage increased the target price to Rs 1,184 apiece, implying an upside of 43% from the closing price of Rs 823.15 per share on September 12.
According to Nuvama's analysis, the molecular diagnostics market in India currently stands at approximately Rs 300-400 crore, with Kilpest holding a market share of 10-12.5%.
Shares of Kilpest India were trading more than 3% higher in morning trade on Monday. The stock was trading 2.99% higher at 806.2 apiece on BSE at 10:05 AM.
The smallcap stock has gained nearly 90% in the past three months and more than 36% in the past one month period.
In September 2015, Kilpest shares were priced at a modest Rs 7.90. Currently, the stock price has skyrocketed by an astounding 10155%, reaching Rs 818 per piece. In just eight years, Kilpest has transformed an investment of Rs 1 lakh into an impressive more than Rs 1 crore. Kilpest India has turned into a multibagger stock delivering remarkable returns both in the short-term and the long-term.
Last year, on September 29, 2022, it was at a one-year low of Rs 315.05. After this, in less than a year, it has more than doubled in value and reached a record high of Rs 867 on September 11, 2023.
In September last year, Kilpest shares hit a yearly low at Rs 315.05. In less than a year, they soared by over 134%. However, the stock is currently trading 6% lower than its last 52-week high of Rs 867.
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Florida Doctor Arrested After Drugs
The state of Florida in the US was left flabbergasted by the news of the arrest of a well-known retired doctor last week on charges of possession of drugs and illegal weapons on his yacht. 69-year-old Dr. Scott Anthony Burke was arrested on September 5 from his yacht named the Jess Conn, docked in Nantucket Harbor.
After authorities boarded Burke's boat last week in response to a report of a woman possibly overdosing, Burke was charged with narcotics and firearms possession. They discovered cocaine and a firearm in the woman's bedroom and a search warrant is said to have allegedly turned up a sizable quantity of drugs and another gun that the doctor didn't have a licence to own.
Now, some more shocking details have come to the fore regarding the case. According to a report in the New York Post, the yacht was also a hub for making pornographic films and there were “hookers" on board. A document filed in Nantucket District Court said that the explicit short films were filmed in secret in Burke's yacht.
The police had reached the yacht after receiving a tip-off from the woman on board. According to a prior police report, officers were called to Jess Conn after hearing that a disturbed woman on board “did not feel safe" and may have overdosed. According to police sources, the vessel also included a number of sex workers.
Burke admitted to officers that the woman who overdosed had only been working for him for a few weeks and that another female friend of hers was also sleeping on the boat. The two women and the former doctor both first denied knowing there were illegal medications on the yacht, despite one of them claiming to have an Adderall prescription.
Burke's lawyer Henry Brennan told the police that he is suffering from terminal cancer with “only a little time left" and has been throwing parties to live jovially in his limited span. The attorney referred to his client's sickness and stated, “To me, it would be very, very tragic to have this man potentially spend the rest of his life waiting for a case in jail."
At his bail hearing, the doctor's attorney informed the judge that the doctor was one of the first foreign medical professionals to arrive in Haiti in 2010 after a horrific earthquake and conducted more than 100 procedures there.
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Hugh Jackman And Deborra-lee Separate After 27 Years Of Marriage
Hollywood actor Hugh Jackman and his wife Deborra-lee have mutually decided to end their 27 years of marriage. Requesting privacy while manoeuvring through this rough transition of their personal lives, the ex-pair has decided to shift their focus on “individual growth." The news of their separation was confirmed by People along with a joint statement that explained it was an amicable decision decided by both parties. Hugh Jackman and Deborra-lee noted they've been blessed to stay happily married for almost three decades. But now their journey has shifted. “We have decided to separate to pursue our individual growth," the duo stated.
They ensure the well-being of their family remains their top priority as they move on to the next chapter of their lives. “Our family has been and always will be our highest priority. We undertake this next chapter with gratitude, love, and kindness. We greatly appreciate your understanding in respecting our privacy as our family navigates this transition in all of our lives," they added.
It was back in 1995 when the couple crossed paths with each other on the sets of the Australian TV show Correlli. The two fell head over heels for each other and got hitched only a year later in an intimate wedding ceremony hosted in Melbourne. It remains unclear when the trouble in paradise began but it was only months ago the duo celebrated their 27th anniversary on a happy note. Hugh Jackman shared a mushy photo alongside Deborra-lee on Instagram to mark the special occasion. The Wolverine fame also penned a heartfelt note of gratitude for his wife for remaining an incredible force of positivity in his life.
“I love you Deb. Today is our 27th wedding anniversary. 27 Years!! I love you so much. Together we have created a beautiful family. And life. Your laughter, your spirit, generosity, humor, cheekiness, courage and loyalty is an incredible gift to me. I love you with all my heart," he wrote. Take a look at it here:
Their marital life was filled with ups and downs as they experienced difficulty while having children. The pair eventually decided to adopt and are now parents to two kids, Oscar, 23, and Ava, 18. Their last major public appearance together remains to be on the red carpet of the Met Gala in May.
The official statement of the couple doesn't mention the exact reason behind their split.
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Meet The Highest-paid World Leader
Back in 2016, former US President Donald Trump refused to take home his presidential salary of $400,000. Instead, he decided to take only a meagre 1 dollar as his salary. The decision might have surely made you wonder about the sky-high salaries of our global leaders.
Apart from their humongous salaries, Presidents and Prime Ministers around the world are also provided with a range of facilities. There have been many reports that give us an insight into the remuneration of political leaders. Today, let's take a look at the highest-paid global leaders in the world, as revealed by a report published by World Population Review.
Lee Hsien Loong - Singapore
Singapore Prime Minister Lee Hsien Loong receives the highest salary as compared to other government leaders. According to World Population Review, he earns approximately 2.2 million dollars annually, which is way higher than what US President Joe Biden earns ($400,000, around 5.5 times less). Loong's salary is also 12 times more than Russian President Vladimir Putin's remuneration.
Carrie Lam - Hong Kong
Carrie Lam, who served as the 4th Chief Executive of Hong Kong from 2017 to 2022 ranks number two on the list of highest-paid salary owners. As per a report by the South China Morning Post (SCMP), Lam's annual income is approximately $672,000. As per reports, she has been receiving the amount after the Hong Kong government decided to permit a 12.4 per cent pay hike for all the leaders.
Joe Biden - US
The third in the line of highest-paid world leaders is Joe Biden. The current US President earns $400,000 and has access to some of the luxurious amenities including the White House and the popular Air Force One.
Scott Morrison - Australia
Australian Prime Minister Scott Morrison earns a whopping $550,000 dollars annually. The Independent Remuneration Tribunal has been assigned with the responsibility to oversee the increments of Australia's leaders. Their salaries are determined based on the country's economic conditions.
Angela Merkel - Germany
Angela Merkel is Germany's Chancellor and her annual income is $369,727, about eight times higher than that of a household median income in Germany.
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Rare Twin Elephant Birth Caught On Cam
IAS officer Susanta Nanda is known for sharing heart-touching clips on social media from the wilderness and recently, he treated his followers with a video of newly born elephant twins. What's even more remarkable is that twin elephant births are exceptionally rare and in most of the cases they don't survive, but in the clip, the two look healthy. Throughout the clip, the siblings stay close to their mother and explore their surroundings, while their mother peacefully eats after giving birth.
Since the video was posted by a government official, it has garnered over 13,000 views. Social media users are thanking and praising the officer for sharing a glimpse of something truly rare. In his caption, Nanda simply wrote, “Newly born twins. Taking the first steps."
Reacting to the clip, a user expressed concern for the well-being of the elephant twins and highlighted the importance of providing them care to build their health and immunity.
Another expressed their desire to meet the adorable twins in person.
“Cuteness overloaded,” a comment read.
One more user commented on the clip and suggested that their food should be organic and free from pesticides for their well-being.
While IAS officer Susanta Nanda did not provide specific details about the location and date of the clip, it has been reported that the video is from the Pinnawala Elephant Orphanage in Sri Lanka. According to Reuters, a 25-year-old elephant named Surangi gave birth to twin males in 2021 and all of them were in healthy condition after birth.
In a conversation with BBC, Renuka Bandaranaike, head of the Pinnawala Elephant Orphanage said, “Both the calves and the mother are doing fine. The babies are relatively small, but they are healthy."
According to local expert Jayantha Jayewardene, the last recorded instance of twin elephant births in the country happened in 1941, nearly 80 years ago. The Pinnawala Elephant Orphanage, established in 1975, plays a crucial role in caring for wild elephants in the country. As of 2021, the official records indicated that there were approximately 7,500 wild elephants in the country and the addition of these siblings delighted the orphanage.
In November last year, Rosamond Gifford Zoo in New York, US, had a similar experience. As Mali and Doc, the Asian elephant parents, welcomed not one, but two babies on October 24. The first calf arrived at around 2 AM and surprisingly, just 10 hours later, Mali delivered a second calf, weighing 237 pounds. The unexpected double delivery left the zoo staff amazed, however, they were little concerned about the second calf, as he was slightly weaker than the first.
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Here's How Much The Indian Cricket Players Will Earn For Asia Cup 2023 Published 43 minutes ago
India has clinched a spot in the finals of the Asia Cup 2023 after securing a resounding 41-run victory over Sri Lanka. The highly anticipated Asia Cup final is slated to take place at the R Premadasa Stadium in Colombo on September 17. But, do you know? The remuneration for the players during the Asia Cup hinges on their participation in matches for their respective teams.
The fee structure is contingent on both the number of matches a player participates in and the overall matches played by their team. Notably, if a player hasn't taken the field in a match, they won't receive fees for that particular game. For India, participation in at least five matches is a prerequisite during the Asia Cup. Players meeting this criterion will earn a minimum of Rs 30 lakh from the tournament. Those who make it to the final match will see their earnings increase substantially.
In addition to these tournament-based fees, Indian cricket players receive annual salaries categorized into grades A+, A, B, and C as part of their contractual agreements. The top-tier A+ players, including luminaries like Rohit Sharma, Virat Kohli, Jasprit Bumrah, and Ravindra Jadeja, receive an annual salary of Rs 7 crores. Grade A players, such as Hardik Pandya, R Ashwin, Mohammed Shami, Rishabh Pant, and Akshar Patel, are awarded Rs 5 crores annually. Those in the B category, like Cheteshwar Pujara, KL Rahul, Shreyas Iyer, Mohammed Siraj, Suryakumar Yadav, and Shubman Gill, earn Rs 3 crores per year. Lastly, grade C players, including Umesh Yadav, Shikhar Dhawan, Shardul Thakur, Ishan Kishan, Deepak Hooda, and Yuzvendra Chahal, receive Rs 1 crore annually.
It's worth noting that the contracts for these players are set to conclude on September 23. While the players receive varying remuneration based on their grades, the compensation for Test, T20, and One-Day formats remains consistent across the board. Irrespective of their grades, players earn Rs 15 lakh for Test matches, Rs 6 lakh for One-Day matches, and Rs 3 lakh for T20 formats.
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