Sketches to reels

Posted By: Vishal Maurya Posted On: Sep 02, 2023
Social-media influencers like Kusha Kapila, Ashish Chanchlani and Bhuvan Bam (in picture), who regularly collaborate with movie projects, command 40-60% of overall social media budgets

NEW DELHI : In a marked departure from the traditional ways of marketing a movie, filmmakers and studios are increasingly turning to influencers to woo audiences to the theatres.

According to entertainment industry experts, social media influencers like Kusha Kapila, Ashish Chanchlani and Bhuvan Bam, who regularly collaborate with movie projects, command 40-60% of overall social media budgets.

Prominent influencers who produce sketches leading up to the release of a movie, often featuring lead actors, charge ₹2-3 lakh for a post and ₹5-15 lakh per reel, they added.

“Today, social media magnifies reach and engagement, pulling in global audience with ease. It's cost-effective, allowing small productions to shine. And the instant feedback loop helps refine strategies on the go. Influencers step in around two weeks before the release, to promote a film. Their tasks revolve around building anticipation, either by highlighting the movie's plot or showcasing a song that acts as a bait," Manish Solanki, the chief operating officer and co-founder of digital and social media marketing agency TheSmallBigIdea, said.

Budgets are usually flexible, depending on the variety of the collaborations with artists, or music videos that serve as a teaser, or podcasts revealing behind-the-scenes secrets and even dance-offs—but all of it is to generate excitement, said Solanki. However, the involvement doesn't end at the film's premiere, he added.

“Even after release, influencers become critics, dissecting and discussing the movie's ups and downs, sharing their perspectives to post-release discussions," he said.

Mitesh Kothari, co-founder and the chief creative officer of digital marketeer White Rivers Media, said the influencers have a talent for seamlessly weaving the content into their feeds, such as trailers into their skits or showcasing unique interactions involving lead actors.

White Rivers had partnered Anushka Sen for the promotion of The Super Mario Bros Movie and with Aashta Shah for Zara Hatke Zara Bachke .

A common means of collaboration between film stars and influencers before the movie's release is sketches, said Divyansh Gala, group head for outreach at SoCheers.

“Many influencers engage in activities that may not even have anything to do with the film's plot." he said, citing the instance of Varun Dhawan and Janhvi Kapoor‘s Bawaal for which the actors were seen in a video with content creator and influencer Dharna Durga.

Chanchlani, who ran a social media campaign for Ranveer Singh's comedy drama Cirkus, has created content around Hollywood releases, including Marvel movies. “At least 50% of what was earlier spent on promoting trailers on YouTube has now gone to influencers. That is a big shift," Gala said.

“For choosing an influencer for film promotion, the common factor is their substantial and broad audience appeal, not catering to a niche group, instead belonging to the general entertainment genres like lifestyle, music or dance," said Hitarth Dadia, chief marketing officer and partner at Mumbai-based Nofiltr group.

“These creators might specialize in creating humorous sketches or thought-provoking content. Additionally, promotions may also involve dancers and lifestyle creators. Occasionally, these influencers might even be invited to premieres. The selection of influencers isn't solely based on their genre but rather on the audience they can reach," Dadia said.

Interestingly, there's been a noticeable emergence of new and region-specific influencers from smaller towns who are gaining prominence and recognition, leveraging their unique perspectives and cultural backgrounds to connect with audiences, he added.

Source: Live Mint
Related Posts: FILM PROMOTION,SOCIAL MEDIA INFLUENCERS,BHUVAN BAM,KUSHA KAPILA,ASHISH CHANCHLANI

Comment on Post

Leave a comment

If you have a News HTS user account, your address will be used to display your profile picture.



Political convenience determines…

Posted By: Pawan George Posted On: Sep 27, 2023
External Affairs Minister S Jaishankar speaks at the General Debate of the 78th session of United Nations General Assembly (PTI)

External Affairs Minister Jaishankar has taken a veiled attack on Canada at the United Nations General Assembly (UNGA) amid India's row with the country over the killing of Khalistani terrorist Hardeep Singh Nijjar, saying “political convenience determines responses to terrorism, extremism, and violence". Jaishankar's attack on Canada comes following Canadian Prime Minister Justin Trudeau's allegations of a "potential" involvement of Indian agents in the killing of the Khalistani separatist in June.

“Nor must we countenance that political convenience determines responses to terrorism, extremism and violence. Similarly, respect for territorial integrity and non-interference in internal affairs cannot be exercises in cherry-picking. When reality departs from rhetoric, we must have the courage to call it out," Jaishankar said at his address at UNGA.

Exciting news! Mint is now on WhatsApp Channels. Subscribe today by clicking the link and stay updated with the latest financial insights!" Click here!

Jaishankar also spoke about the G20 Summit which was conducted under India's presidency, the Chandrayaan-3 mission and the Women's Reservation Bill which was passed in both Houses of Parliament.

On India's Moon mission, Jaishankar said, “India has entered the 'Amrit Kaal'...The world saw a glimpse of what is to come when our Chandrayaan-3 landed on the Moon. Today, our message to the world is in digitally enabled governance and delivery in the widening ambit of amenities and services and rapidly growing infra and in our energetic start-up structure.."

Jaishankar greeted UNGA with a ‘namaste from Bharat'. Prime Minister Narendra Modi was identified as the leader representing 'Bharat' at the G20 Summit he hosted earlier this month. The government used 'Bharat', a name used in the Constitution for the country along with India, in several official G20 documents.

"Exciting news! Mint is now on WhatsApp Channels 🚀 Subscribe today by clicking the link and stay updated with the latest financial insights!" Click here!

Source: Live Mint
Related Posts: INDIA CANADA ROW,JAISHANKAR UNGA,JAISHANKAR ATTACKS CANADA UNGA,JAISHANKAR AT UNGA,JAISHANKAR NEWS,UNGA INDIA ADDRESS

Comment on Post

Leave a comment

If you have a News HTS user account, your address will be used to display your profile picture.



Poland exploring extradition of Nazi war veteran lauded in Canadian Parliament

Posted By: Jaydatt Chaudhary Posted On: Sep 27, 2023
Speaker of Canada?s House of Commons apologised for applauding Yaroslav Hunka, who fought for a Nazi military unit during World War II. (AP)

Poland is exploring legal and diplomatic options to seek the extradition of Yaroslav Hunka, a 98-year-old Nazi war veteran, who was honoured in the Canadian Parliament last week, as per a statement issued by Polish minister Przemysław Czarnek.

“In view of the scandalous events in the Canadian Parliament, which involved honouring, in the presence of President Zelenskyy, a member of the criminal Nazi SS Galizien formation, I have taken steps towards the possible extradition of this man to Poland," Czarnek stated in a post on social media platform X.

Hunka, a Ukrainian-Canadian, was invited to the Canadian House of Commons on September 22, in the presence of Ukraine's President Volodymyr Zelenskyy, and given a standing ovation. The Speaker of the House, Anthony Rota, went on to describe him as a “war hero".

Also Read | Mint Explainer: How did Canada's come to honout a Nazi SS veteran?

After it was pointed out by critics that Hunka was a member of Waffen-SS Galicia Division, which comprised of Ukrainian Vounteers who fought for Nazi Germany's armed forces against Soviet Union in World War-II, the Canadian government switched into damage control mode.

Exciting news! Mint is now on WhatsApp Channels :rocket: Subscribe today by clicking the link and stay updated with the latest financial insights!" Click here!

Rota issued an apology on September 25, saying that he was not aware about Hunka's associated with the Nazi forces. "I have subsequently become aware of more information which causes me to regret my decision to do so."

Canadian Prime Minister Justin Trudeau also expressed regret, noting that "this is something that is deeply embarrassing to the Parliament of Canada and by extension to all Canadians."

"It's extremely upsetting that this happened. The Speaker has acknowledged his mistake and has apologised," Trudeau added. His office also denied the reports which claimed that a private meeting took place between him and Hunka.

"Exciting news! Mint is now on WhatsApp Channels 🚀 Subscribe today by clicking the link and stay updated with the latest financial insights!" Click here!

Source: Live Mint
Related Posts: CANADA,POLAND,UKRAINE,JUSTIN TRUDEAU,YAROSLAV HUNKA

Comment on Post

Leave a comment

If you have a News HTS user account, your address will be used to display your profile picture.



Byju's to cut 5

Posted By: Jaydatt Chaudhary Posted On: Sep 27, 2023
Byju's has experienced a series of business setbacks, including its auditor and board members quitting(Shutterstock)

Indian education firm Byju's plans to cut around 5,500 jobs to decrease costs amid a restructuring of its business, the Economic Times reported on Tuesday.

Arjun Mohan, who took over as the chief executive of the company's India business, has briefed senior executives that he will be merging several business verticals as part of the changes, which are expected to be rolled out later this week or early next week, the newspaper said.

ALSO READ: Byju's yet to pay dues worth crores for data management tools, loses servicesThe job cuts are being implemented only at Byju's parent, Think & Learn, and are not linked to any of its subsidiaries, the report said, adding that a significant number of roles to be made redundant would constitute senior positions at the firm.

"They (Byju's) want to bring more students to offline centres and that's the main way the new management has identified to run operations that can sustain over a period of time," ET said, citing a person aware of the discussions.

Byju's did not immediately respond to a Reuters request for comment.

The firm, valued at $22 billion last year, has experienced a series of business setbacks, including its auditor and board members quitting. In the last few months, it has also been negotiating the repayment of a $1.2 billion loan.

Source: Hindustan Times
Related Posts:

Comment on Post

Leave a comment

If you have a News HTS user account, your address will be used to display your profile picture.



Vedanta hits over 1-year low after Moody's downgrades parent

Posted By: Ajay Rawat Posted On: Sep 27, 2023
A man walks past the logo of Vedanta outside its headquarters in Mumbai, India, January 31, 2018.(REUTERS)

Shares of Indian conglomerate Vedanta fell to their lowest in over a year on Wednesday after Moody's Investors Service downgraded parent Vedanta Resources' senior unsecured bonds, citing a high risk of debt restructuring in the coming months.

The rating agency also raised concerns about the ability of Vedanta Resources' operating subsidiaries to generate cash flow in a "softening commodity price environment."

Shares of the metals-to-oil group fell as much as 6.3% to their lowest level since July 6, 2022 before paring losses to trade 4.8% down as of 10:00 a.m. IST.

Moody's downgraded Vedanta Resources' unsecured bonds to Caa3 from Caa2, and the corporate family rating of the billionaire Anil Agarwal-owned company to Caa2 from Caa1 while maintaining a negative outlook.

Vedanta was the top loser on the Nifty 100 index , which was down 0.26%.

The stock is on track to decline for the sixth consecutive session - its longest losing streak since late February - if the trend holds through the day.

Source: Hindustan Times
Related Posts:

Comment on Post

Leave a comment

If you have a News HTS user account, your address will be used to display your profile picture.

POPULAR News

icon
Bussiness Petrol and diesel prices In India remained stagnant on Thursday, continuing the year long price stability, that has been seen since May 21 last year, when the previous pan-India revision to fuel rates was carried out. Prices across major cities including New Delhi, Kolkata, Mumbai, Chennai did not r
icon
Bussiness Stocks to Watch: Nifty futures traded 26 points, or 0.13 per cent, higher at 19,816, signaling that Dalal Street was headed for a positive start on Monday. Here's a slew of stocks that will be in focus today for various reasons. Stocks to Watch: Nifty futures traded 26 points, or 0.13 per cent, higher at 1
icon
Bussiness OMG 2, directed by Amit Rai, received a warm welcome from the audience. The film, featuring Pankaj Tripathi, Akshay Kumar, and Yami Gautam, achieved a strong opening at the domestic box office on its first day of release. OMG 2, directed by Amit Rai, received a warm welcome from the audience. The film, f
icon
Bussiness MCX Q1 Results: Multi Commodity Exchange of India (MCX) announced its April-June quarter results for fiscal 2023-24 (Q1FY24) on July 29, reporting a decline of 52.5 per cent in consolidated net profit of ₹19.66 crore, compared to ₹41.46 crore in the corresponding period last year. The operating inc
icon
Bussiness Power trading solutions provider PTC India on Saturday posted a 5.62 per cent year-on-year rise in its consolidated net profit at ₹142.70 crore for the April-June quarter of this fiscal, mainly on the back of higher revenues. Power trading solutions provider PTC India on Saturday posted a 5.62 per ce
icon
Bussiness As the deadline for filing Income Tax Returns (ITR) is just one day away, the department stated that more than 6 crore tax returns have been filed for income earned in the 2022-23 fiscal year as of Sunday evening. A total of 27 lakh ITRs have been received by the income tax department, number which has surp
icon
Bussiness Petrol, and Diesel Prices on August 10: The price of Petrol and Diesel remained constant on Wednesday, August 10 across major cities like New Delhi, Kolkata, Mumbai, and Chennai. The petrol and diesel rates for each day, whether new or constant, are announced at 6 am on the day. These, however, vary fro
icon
Bussiness LPG Cylinder Rates: Oil marketing companies have cut the price of 19 kg LPG gas cylinders across the country. There has been a reduction of Rs 100 in Delhi. At the same time, a reduction of around Rs 93 has been made in other metros. Now 19 kg cylinder will be available in Delhi for Rs 1680, which was till now a
icon
Bussiness Petrol, and Diesel Prices on July 31: The price of Petrol and Diesel remained constant on Monday, July 31 across major cities like New Delhi, Kolkata, Mumbai, and Chennai. The petrol and diesel rates for each day, whether new or constant, are announced at 6 am on the day. These, however, vary from state t
icon
Bussiness India and Britain could sign a free trade agreement (FTA) this year as both countries have reached consensus on the broad contours of the proposed deal aiming to boost economic growth and jobs, a top Indian trade ministry official said. India and Britain could sign a free trade agreement (FTA) this yea
icon
Bussiness Balrampur Chini Mills posted strong Q1 results on Saturday as their profit jumped a whopping 493% to touch ₹73.5 crore during the quarter ending June 2023. During the same quarter last fiscal, the company posted consolidated net profit of ₹12.38 crore. The revenue of the company rose 28% from ₹1,094.
icon
Bussiness The price of gold marginally dropped on Thursday, with the cost of 1 gram of 22 carat gold declining to ₹5,495 from yesterday's ₹5,505, as per the figures released by Goodreturns. Accordingly, the price of 8 grams of 22 carat gold also decreased to ₹43,960 from the previous figure of ₹44,040, marking a p
icon
Bussiness Reliance Industries Ltd, India's most valuable company, has sought shareholder's approval to give Mukesh Ambani another five-year term as chairman and managing director of the company till 2029 -- a period during which he has opted to draw nil salary.
icon
Bussiness Go First airline, which has been grounded since early May, has announced a further extension of flight cancellations till July 31, the airline announced in a tweet on Sunday. Go First airline, which has been grounded since early May, has announced a further extension of flight cancellations till Jul
icon
Bussiness In order to settle the pending contractual disputes of government and government undertakings, the finance ministry has launched the ‘Vivad se Vishwas II – (Contractual Disputes)' scheme, according to an official statement released on Wednesday. Finance Minister Nirmala Sitharam announced th
icon
Bussiness If you did not link your Permanent Aadhaar Number (PAN) to Aadhaar before June 30, your PAN is now considered inoperative. This means you'll face some problems with your financial activities and taxes. For instance, you won't be able to invest in bank fixed deposits or mutual fund schemes, file income
icon
Bussiness IT electronics refurbishing firm NewJaisa Technologies's initial public offering (IPO) will be open for subscription on Monday, i.e September 25. The company aims to raise ₹39.93 crore through its IPO. The issue will close for subscription on September 27. The company's IPO had opened for anchor investors on Friday. The fresh issue size is of 84,96,000 equity shares at face value of ₹5 each.
icon
Latest News India is currently seeing a surge in cases of acute conjunctivitis or eye flu. It is caused by various factors, such as allergies or infections, resulting in inflammation of the conjunctiva that covers the white part of the eyeball. The incessant rain, humid conditions, and waterlogging are providi
icon
Bussiness India's foreign exchange reserves jumped $708 million to $602.161 billion for the week ended August 11, the Reserve Bank of India (RBI) said on Friday. This is the first increase in the kitty after declining for three consecutive weeks. In the previous reporting week, the overall reserves had declined $2.417 billion to $601.453 billion.
icon
Entertainment Filmmaker Anurag Kashyap recently gave a glowing review to Karan Johar's directorial comeback Rocky Aur Rani Kii Prem Kahaani. After Anurag revealed he loved, cried and watched the film twice, many users took to the comment section of his post and criticised the film. Responding to them all, Anurag c
icon
Life Style Disha Patani went out for a dinner date with her friends last night. The actor got clicked by the paparazzi outside a restaurant in Mumbai. Known for embracing risqué fashion statements, Disha slayed another look for the outing. She wore a golden mini dress featuring intricately-placed cut-outs. Sc
icon
World Ukrainian President Volodymyr Zelensky arrived in the Netherlands on Sunday aiming to strengthen his country's air power, a day after a “heinous" Russian missile strike killed seven people and wounded 148 in Chernihiv. Ukrainian President Volodymyr Zelensky arrived in the Netherlands on Sunday aiming to strengthen his country's air power, a day after a “heinous" Russian missile strike killed seven people and wounded 148 in Chernihiv.
icon
Latest News The incident took place on Sunday at the Hawthorne Race Course in Illinois. The incident took place on Sunday at the Hawthorne Race Course in Illinois. The incident took place on Sunday at the Hawthorne Race Course in Illinois. The incident took place on Sunday at the Hawthorne Race Course in Illinois.
icon
Technology The approach of Digital Public Infrastructure, which has gained global prominence, can also help in the area of climate adaptation and mitigation going forward, Chairman and Co-Founder of Infosys and the founding Chairman of UIDAI, Nandan Nilekani said on Sunday.