How Maggi Instant Noodles Came Into Being And Captured The Indian Market Published 35 minutes ago
If asked to name a quick snack that can be made and eaten quickly even in a hurry or while travelling, the majority of Indians are sure to mention Maggi noodles. Maggi noodles are loved and cherished all over the country and appeal to every age group. There are many instant noodles brands available in India but Maggi always tops the list. So much so that it even survived a temporary ban back in 2015 after some tests found a high concentration of lead in it and it was taken off shelves. But the Nestle product was soon back, with a bang.
In 1983, the year India won the cricket World Cup for the first time, Maggi instant noodles were introduced in the country, and they quickly captured the attention of the populace. Maggi's “two-minute noodles" advertisement campaign on state television proved to be a huge success. Have you ever given a thought to what the origin of this highly popular noodles brand is?
Unlike most other food products, Maggi was a result of compulsion and not expansion. Its roots can be traced back to the Industrial Revolution in Switzerland. Women in the country were employed in mills at that time but that took a toll on their household chores like preparing supper for the family. The women had very little time to make food at home. It was then that the Swiss Public Welfare Society approached Julius Michael Johannes Maggii, a Swiss entrepreneur.
In 1872, Julius Maggi started selling products made of flour but this venture only turned out to be a moderate success. After that, in 1897, he began producing foods that could be prepared quickly so that women could save time for cooking. This was how Maggi got going. In 1897, Maggi noodles were initially made available in Germany. Julius named the brand after his own surname.
By 1912, Maggi was adopted by people of many countries like the USA and France. However, Julius' death in the same year caused the brand to temporarily suffer and decline in goodwill. The business progressed slowly until renowned company Nestle bought the brand in 1947. They rebranded and remarketed the Maggi brand while retaining its name and the noodles once again re-attained its popularity. Nestle India Limited brought Maggi to India in 1984 and it has been every Indian's first choice for instant noodles since then.
Pyaar Ke Side Effects 2
The contents on TikTok are as striking as any other post on social networking sites. Content creators often create a sensation on Tik Tok that leaves the internet in awe. In a similar attempt, the women of TikTok are showing off the impact they've had on their other half when they enter into a relationship. They've named the phenomenon the ‘girlfriend effect' or ‘girlfriend air.' Isn't it true that we all want to look good for our partners? Well, believe it or not, in this viral trend -‘the girlfriend effect', women are inspiring their partners to regularly upgrade their style and overall appearance, to look and feel their best, leading to their attractive transformations.
This improvement not only focuses on getting healthier physiques but also on having thoughtful sartorial choices and better hairstyles. The ‘girlfriend effect' trend on the social media platform showcases boyfriends' never-imagined-before glow-ups after being in a relationship. Undoubtedly, this trend has not just helped the men learn some aesthetics; it has also helped them gain confidence.
Here are some TikTok users who shared these impressive before-and-after videos on the platform, which have garnered huge traction.
Yzelle Durán: This content creator shared a short clip on TikTok about her husband, which has become a huge trend, amassing over 2.8 million views. The video shows multiple clips of the disheveled men prior to their relationship, and after a makeover, the viewers are treated to the ‘after' picture, which shows Yzelle's husband striking influencer's poses following his fashion overhaul.
Gabe Escobar: It's not just women who are feeling the ‘girlfriend effect', but a TikToker named Gabe Escobar has garnered an astounding 20.6 million views on a similar video. The content creator shared about how his appearance chronicling changed month by month, and thanks to his girlfriend for this transformation.
Prior to meeting his partner, Gabe shared that he went out in a crop top and blue jeans and dressed in white khakis and a thrifted women's blouse, but after his girlfriend came into his life, he ditched those outfits for puffer jackets and a sweatshirt, as well as a different hairstyle.
At the same time, while this ‘girlfriend effect' sounds like a win-win, it has its downsides too. As quoted by Lad bible, some TikTokers have expressed concerns about depersonalizing men's wardrobes.
In a viral video about the same, a TikTok user explained that women unintentionally risked ‘overhauling their boyfriends and completely redesigning them'. If this woman is helping him find a more tasteful way of executing his personal style, that's one thing. But a lot of women are not doing that.”
“They are just purely telling their boyfriends what to wear and getting rid of any sort of personal style that these boys have accumulated for themselves,” they added.
Meanwhile, a pretty disheartening trend called ‘boyfriend air' is also making waves on the internet, in which women share their transformation story with their past photos as they spend more time with their partners and spend less time on self-care.
What are your views on this ‘girlfriend effect'?
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Anant Chaturdashi 2023
The nation is currently immersed in seeking blessings of Ganpati Bappa, as the ten-day long Ganesh Chaturthi festivities are going on in different states. The Ganesh Chaturthi celebrations, which started on September 19, will come to an end on September 28, on the day of Anant Chaturdashi. Ganesh Visarjan or the immersion of idols is held on Anath Chaturdashi day.
Anant Chaturdsashi is dedicated to ‘Anant' or the infinitive form of Lord Vishnu. Devotees of Lord Vishnu observe a day-long fast and tie sacred threads during puja. It is believed that this sacred thread protects devotees from all sorts of trouble.
Worshipping Lord Vishnu on the day of Anant Chaturdashi brings immense prosperity, happiness, and blessings into one's life. To achieve success and a prosperous life by worshipping Lord Vishnu on this auspicious day, consider implementing these effective tips suggested by Bhopal-based astrologer and Vastu consultant, Pandit Hitendra Kumar Sharma.
Here are the few rituals to be followed on Anant Chaturdashi as suggested by Pandit Sharma:
1. After worshipping Lord Vishnu on Anant Chaturdashi, one should tie a silk thread on their arms. The thread should have 14 knots. It is known as Anant Sutra or Raksha Sutra.
2. As per religious beliefs, worshipping Lord Vishnu appropriately and tying a thread on the arm increases self-confidence and protects the devotees from all troubles.
3. Pandit Sharma also highlighted the importance and benefits of worshipping the Satyanarayan form of Lord Vishnu on the day of Anant Chaturdashi. He suggests that this act can fill your life with pure joy and contentment.
4. Worshiping Lord Satyanarayan on this day removes Vastu dosh from your house and fights off all the negative energies. This results in a more peaceful environment in the house and also brings prosperity to home.
5. It is recommended that on the day of Anant Chaturdashi, 14 nutmegs should be immersed in a holy river. This boosts the flow of positive energy and keeps negativity at bay.
6. Take fourteen cloves and camphor and burn them together to ensure an increase in wealth, happiness, and prosperity and to eliminate negative energy.
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Godrej Properties Sells 670 Apartments Worth Rs 2
Godrej Properties, the real estate development arm of the Godrej Group has sold 670 apartments worth over Rs 2,000 crore in its newly launched housing project located in Sector 146 of Noida, Uttar Pradesh. According to the company, the launch of Godrej Tropical Isle has been the most successful project in terms of sales volume and value. The project was started in August after the company won the land through an e-auction conducted by the Noida Authority in November last year.
Gaurav Pandey, the MD and CEO of Godrej Properties, said that Noida is an extremely important market for Godrej Properties and they will look further to strengthen the company's presence in the area in the coming years.
Sector 146 in Noida is a preferred residential area because of its strategic location close to social and commercial centres such as the Noida Special Economic Zone (SEZ), entertainment hubs and Film City. Along with this, it has good connectivity to different parts of Delhi, which makes it a perfect location for those who are looking for a residential property in Delhi-NCR.
Godrej Properties, on September 24 also bought 15 acres of land in Sector 103 of Gurugram, Haryana, for Rs 403 crore from Microtek Infratech.
Last year, in December, Godrej Properties acquired a nine-acre land parcel in Gurugram for a premium residential project. The real estate company is currently developing luxury homes at Golf Course Road in Gurugram with a revenue potential of Rs 3,100 crore.
Godrej Properties is one of the leading real estate developers in the country. It mainly focuses on Delhi-NCR, Mumbai, Bengaluru, Pune and other metropolitan regions for the development of residential projects. The company is expecting 14 per cent growth in sale bookings this fiscal year to a record Rs 14,000 crore.
According to company records, the total income of the first quarter of this fiscal has increased to Rs 1,265.98 crore from Rs 426.40 crore in the corresponding period of the previous year.
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No salary for Mukesh Ambani's children
The three children of billionaire Mukesh Ambani – Akash, Isha and Anant – would not be issued a salary by Reliance Industries Ltd (RIL), but they would be eligible for a fee to be paid for attending the board and committee meetings, stated a resolution issued by the company.
The resolution was moved to seek nod from the shareholders for their appointment to the company's board. The plan to nominate the trio, considered as the next-generation leaders of the oil-to-telecom conglomerate, as members of the board was announced at RIL's annual general meeting held last month.
Reliance has now sent out a postal ballot to shareholders seeking a nod for their appointment as board of directors of the company.
"They shall be paid remuneration by way of fee for attending meetings of the Board or Committees thereof or for any other meetings as may be decided by the Board, reimbursement of expenses for participating in the Board and other meetings and profit-related commission," the notice said.
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Ambani, the chairman and managing director of RIL, drew nil salary from the company since the 2020-21 fiscal year, whereas, other executive directors including his cousins Nikhil and Hital are paid a salary, perquisites, allowances and commission.
His three children - twins Akash and Isha (both 31) and Anant (28 years) - will get only a sitting fee and a commission on the profit earned by the firm, according to the resolution.
The terms of the appointment of the three are the same as the ones on which Ambani's wife Nita was appointed to the company board in 2014. She earned a sitting fee of ₹6 lakh and a commission of ₹2 crore in the 2022-23 fiscal year (April 2022 to March 2023), according to the company's latest annual report.
Ambani, 66, had at the company's annual shareholders meeting last month announced that his three children Akash, Isha and Anant would be inducted into Reliance's board of directors (BoD).
Ambani first talked of a succession plan at the RIL in 2022, where he announced that each of his three children would head various divisions of the company (Akash to head telecom, Isha to head retail, and Anant to head new energy).
He did not divulge the succession plan for Reliance's mainstay oil-to-chemicals or O2C business division.
Reliance shareholders at the AGM last month gave a nod to Ambani getting another five-year term till 2029 as the head of India's most valuable company.
As part of the succession planning, Nita resigned as a director of Reliance but she has been made a permanent invitee to all board meetings.
Among Ambani's children, Isha, 31, is a graduate of Yale University with a double major in Psychology and South Asia Studies and an MBA from Stanford University, and "is driving the expansion of Reliance Retail into new categories, geographies and formats," the shareholder notice said.
"She has been instrumental in the expansion of Reliance Retail's own brand portfolio including the acquisition of some exciting Indian brands and launch of the 'Independence' brand," it added.
Isha directly holds 0.12 per cent equity shares of the company.
Ambani owns 41.46 per cent of Reliance shares.
Akash, an economics graduate of Brown University, US, heads India's biggest telecom company Jio. "At Jio, he spearheads the creation of products and services that leverage new-age technologies like 5G, Artificial Intelligence, Blockchain and the Internet of Things," it said.
Anant, also a graduate of Brown University, "is driving the expansion of energy and materials businesses of Reliance and its global operations in renewable and green energy."
"Under his leadership, Reliance aims to become a Net Carbon Zero company by 2035 by building world-scale capabilities in the production of clean fuels and materials of the future, developing next-generation carbon capture and storage technologies, creating holistic and circular materials businesses, and maximising crude to chemicals conversion," the notice said.
Akash and Isha have been on the board of directors of both Jio and Reliance Retail since October 2014. Besides being on the boards of firms helming new energy businesses, Anant is also on boards of retail and Jio. Isha has been appointed director on the board of Jio Financial Services.
(With PTI inputs)
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Source: Live Mint
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